About Us

Driven by Passion. Guided by Values.

Working at L Brands means sharing the values that have guided and shaped our company since our start in 1963. They are:

  • Knowing that the customer rules – and that nothing in our business matters until a customer loves it enough to say “I’ll take it!”
  • Believing that passion leads to success, fostering it in ourselves and inspiring it in others every day.
  • Understanding inclusion makes us stronger – that bringing together different people with different views fuels imagination, and makes our products more delightful and our brands more powerful.
  • Embracing that it matters how we play the game – and putting it into action every day, individually and collectively, to be sources of good for our communities … here and around the world.
  • We strive to win – to win as a business, win for our associates, and to delight our customers. And in all we do, we lead with our values: working considerately, in ways that improve the lives we touch.

That’s the L Brands Way. We believe in our associates, give back to our communities and put the customer first. It’s been that way since our beginning. And it continues today with more than 88,000 associates who are taking our $12 billion company into a new era of growth in the U.S. and around the globe.