Who We Are



Les Wexner began his career as a shopkeeper and merchant in 1963 with one small specialty women’s clothing store in Columbus, Ohio. Over time, his entrepreneurial spirit, natural curiosity and passion for the customer grew that single store into L Brands: a specialty retailing enterprise that defined an industry … and continues to redefine itself to this day, as it imagines and delivers the world’s most powerful brands.

Working at L Brands means sharing a vision of being the best in the world and living our values – the same beliefs that have guided and shaped our company since the start:

Knowing that the customer rules – and that nothing in our business matters until a customer loves it enough to say “I’ll take it!”

Believing that passion leads to success, fostering it in ourselves and inspiring it in others every day.

Understanding inclusion makes us stronger – that bringing together different people with different views fuels imagination, and makes our products more delightful and our brands more powerful.

Embracing that it matters how we play the game – and putting it into action every day, individually and collectively, to be sources of good for our communities … here and around the world.

We strive to win – to win as a business, win for our associates, and to delight our customers. And in all we do, we lead with our values: working considerately, in ways that improve the lives we touch.

That’s the Limited Way. We believe in our associates, give back to our communities and put the customer first. It’s reflective of the moment in 1969 when Les took the company public with just six stores … a show of his confidence in the business and our commitment to giving associates ownership in the success they create. That optimism about our future continues today, as he and a team of more than 90,000 associates take our $10 billion company into a new era of growth in the U.S. and around the globe.