Victoria's Secret

Art Director Internet - UX - Victoria's Secret Direct
Job ID: 38241
Reynoldsburg, OH, USA
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Drives evolution of the Customer Experience & shopping path for VS Digital, focused on User Experience and Visual Standards for our digital storefront. Develops templates with an eye to performance & ease of use. Works with cross-functional partners to iterate through cycles of design, prototyping & user testing to land on solutions that drive demand and improve customer satisfaction. Partners closely with our development team to set & maintain digital standards for accurate, platform-independent versions of designed layouts & functionality. Identifies best-in-class functionality from the competition & shares regularly with team - providing insight on desired learns, analyzing findings & driving/prioritizing action items.


Architecture, Functionality & Template Enhancements

Innovate & propose functional solutions to enhance the customer experience
Determine overall information architecture & drive innovation
Develop templates with an eye to performance & ease of use
Evolve the look & feel of our digital storefronts
Optimize the shopping path
Support the maintenance of the UI Inventory: develop, maintain & organize all UI templates & functionality
Work closely with our development team to set & maintain standards for accurate, platform-independent versions of designed layouts & functionality
Create process flow documentation & wireframes as needed

Digital Standards

Support the maintenance of the VS Digital Style Guide (wiki)
Design & produce examples of all standards for easy communication across functions
Support the delivery of clear communication/awareness of standards to all working partners
Bring great attention to detail and strive to define & adhere to the highest of standards

Component Development

Design & development of interactive components (ex. rich features, video players, etc.) to streamline site content production & enhance the customer experience
Partner with front-end team and outside specialists as needed

Interaction Prototypes & Motion Tests

Generate ideas to optimize conversion and build the brand
Produce demos for usability sessions & internal presentations
Explore variations in site motion & effects to achieve ultimate clarity throughout the shopping path

Front End Build QA

Support the partnership with Manager, Front End Web Development -assist in developing & maintaining methodology to validate design/build across all supported platforms
Ensure front-end build is pixel-perfect and aligns to all desired functionality
Validate various states have been executed per digital standards

Usability & Test Support

Prepare interview questions, comps & prototypes for usability sessions
Provide design support for all proposed interface testing

Shopping Path Patterning

Identify best-in-class functionality from the competition
Navigate VS Digital properties often (-Walk the Store-) to maintain expert knowledge of UI, creative and messaging intricacies

Creative Strategy Support & Presentation

Prepare & organize seasonal concepting presentations to address top merchant, marketing and internet initiatives -- serve as the process/team leader in this regard
Contribute designs in support of enhancing the customer experience
Partner with various creative leads to organize designs from other workstreams and deliver for executive presentation

Sophisticated sense of design/style
Passion for user experience
Impeccable design fundamentals (type, image, color)
Proven ability to translate complex design challenges into clear, customer-friendly experiences
Working understanding of ecommerce & marketing best practices
Discerning eye for photo editing, cropping & compositing
Collaborative, inclusive & flexible team member
Resourceful self-starter who gets things done
Highly organized with extreme attention to detail
Ability to manage multiple priorities & meet deadlines in a fast-paced environment
Positive, constructive approach
Strong communication skills required

Bachelors Degree (Design / Interactive) or equivalent experience
Minimum 7 years digital design experience
Mastery of Photoshop, Illustrator & InDesign
Knowledge of best practices for web image optimization
Understanding of capabilities & best practices for key front-end Web technologies
OmniGraffle or other wire-framing tools
Proven talent in graphic & interactive design
Strong ecommerce brand or agency experience desired
Design experience for mobile platforms required

REPORTS TO: Sr. Art Director, Customer Experience
LOCATION/TRAVEL: Columbus based with occasional travel to NYC
Victoria's Secret, a member of the L Brands family, is the most powerful, best-recognized and sexiest lingerie brand in the world. Victoria's Secret inspires confidence with fashion, glamour and a touch of fantasy through its assortment of intimate apparel, beauty products, sleepwear, hosiery, and more. The Victoria's Secret brand, from its one-of-a-kind broadcast fashion show and supermodel Angels to its iconic striped shopping bag are known and desired the world over.
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